A high-octane 3D product visualization for the Under Armour Velociti Distance, highlighting balanced responsiveness and stability, powered by soft and snappy HOVR+™ superfoam. Using macro shots and texturing techniques, we captured the breathable mesh and structural details with photorealistic precision.
We've teamed up with Central Studios from Shanghai to prepare a set of Key Visuals (KVs) for both the men's and women's collections, ensuring a visual narrative consistent with the video across all digital marketing touchpoints.
Film Frames
Key Visuals
Client: Under Armour (Shanghai, China) | Agency: Monks | Production: Central Studios | Executive Producer: Joy Chiang | Post Producer: Amy Li | Animation Director: Lynn Lin @CS | CGI Animation: Kineza | 3D Artist: Piotr Korczyński | Offline Motion Graphic: Bob | Sound Design: Flying Juice | Retouchers: Eva Jin, Frida Zhang