A Tokyo-based campaign for Shiseido's White Lucent line. Kineza developed a series of CGI sequences visualising the serum's mechanism at a microscopic level.
The spot centres on two signature visuals: a blooming sakura enclosed in a transparent sphere, and a luminous leaf — both functioning as vehicles for the product's brightening narrative. Scientific clarity, delivered with restraint.


Film Frames

Shiseido White Lucent sakura sphere animation
Shiseido White Lucent luminous leaf animation

Client: Shiseido (Tokyo, Japan) | Postproduction: Juice | Postproducer: Olga Rabiecka | CGI Supervisor: Krystian Dulnik | Design and Animation: Kineza | 3D Artist: Piotr Korczyński