Kineza designed all CG shots — the centrepiece being a custom fluid simulation developed to replicate the viscosity of the cream formula. The motion language draws from paint: controlled spread, surface tension, organic drop behaviour — held within the clean, architectural aesthetic of NARS.
Scope of work: 3D modelling & animation · Dynamic product cinematography · Custom fluid simulation
Film Frames
Client: Nars (Shanghai, China) | Production: AM Production | Director: GuGu | Postproduction: Juice | Postproducer: Bartłomiej Spaso Spasowski, Krystian Dulnik | CGI Animation: Kineza | 3D Artist: Piotr Korczyński